Buyer Stage: Problem Awareness

We’ve reached our next stage of problem awareness (if you remember yesterday’s post about the buyer stage: unaware).

In problem awareness, the potential buyer KNOWS that they have a problem - but are not aware that there is something they can invest in to help resolve it.

To target potential buyers in this stage, we need to be focused on discussing the problems that our product can help solve.

What can your product offer your buyers? What problems do buyers have, that they may feel compelled to solve?