Buyer Stage: Product Awareness

Product awareness - your buyers are aware that there’s a product that can solve the problem they have.

The last hurdle? You need to convince them to buy it! It’s tough to sell people on things regardless of what they are, and it’s even more challenging when you can’t present them with a physical item, or results right away. Getting buy-in when the product requires effort to implement is hard!

You need to convince your buyers that you’re worth it, and that the work they put in will produce results worth far more than their investment!