Buyer Stage: Unaware

In light of my new workshop launching, I decided it would be helpful to write about the stages of buying, and how this impacts things like releasing a workshop.

The first buyer stage is unaware, or unawareness. This implies that the buyer doesn’t even know that they’re the buyer yet, and doesn’t know that they have a problem that may be solved by a product or something similar.

This is where marketing skills come in - you need to make your product appealing, even to those who don’t know that they need it!

Tell me in the comments - how would you make a product appealing to someone who doesn’t even know they need it?